Case study
THE CONFIGURATION IN ACTION
See your sauna take shape in real time.
We gave Cedar & Stone a new way to sell customization by replacing static product choices with an immersive 3D experience where customers can configure their sauna, see the result and move forward with greater confidence.
The Client
Where Nordic tradition meets modern design.
Cedar & Stone Nordic Sauna is a leading designer and manufacturer of premium residential and commercial saunas, combining Nordic tradition, modern design and sustainable materials. From custom outdoor saunas to immersive public experiences, they’re building a new generation of spaces designed to help people connect, restore and build resilience.
2020
Founded in Duluth, Minnesota, bringing a lifelong connection to Nordic sauna culture into a modern business.
80+
Business owners helped launch their own sauna and bathhouse experiences through Cedar & Stone.
10,000+
Guests hosted across sauna experiences launched for businesses.
1M+
People Cedar & Stone aims to introduce to sauna by 2033.
Four models. One highly considered experience.
Cedar & Stone offers four distinct sauna models: Model 3, Model 5, Model 5+, and Model 8 each designed for a different space, scale and way of experiencing sauna. With the right model as the starting point, customers can explore the possibilities and find a sauna that fits their vision.
Model 8
The statement sauna.
Cedar & Stone’s largest model, designed for expansive spaces and a more immersive sauna experience.
Model 5
The versatile classic.
A refined balance of size, comfort and architectural presence for everyday sauna rituals.
Model 5+
More room to unwind.
A spacious evolution of the Model 5, balancing generous proportions with Cedar & Stone’s signature design.
Model 3
Compact by design.
A smaller footprint that brings the Cedar & Stone experience to spaces where every dimension matters.
Before the first heat, there’s a lot to get right.
Choosing a premium outdoor sauna goes far beyond picking a model. Customers need to make decisions about size, materials, heating, glass, interiors and installation, each shaping how the finished sauna looks, performs and fits into their space.
WOOD & FINISHES
GLASS & INTERIOR
Every choice changes the final experience.
As customization grew, customers needed more than specifications. They needed a clear way to understand how every decision would shape their finished sauna.
That’s where the experience had to evolve.
DIMENSIONS
HEATING
The closer the product gets to custom, the harder it is to imagine.
Cedar & Stone’s premium sauna models offer meaningful choices across size, materials, heating, glazing and interiors. Static product photography can explain those options, but 3D product visualization makes them tangible helping customers see, configure and confidently choose their sauna.
REAL WORLD
DIGITAL BROCHURES
FEATURES
Built to make complexity feel simple.
Cedar & Stone’s sauna range required more than a visual upgrade. Ikarus built a unified 3D configurator that turns complex product choices into a clear, interactive and responsive buying experience.
Multi-Model Configuration
Switch between Model 3, Model 5, Model 5+ and Model 8 without leaving the experience.
Real-Time 3D Customization
Change entry orientation, exterior cladding, glazing and other options while the sauna updates instantly.
View It on Your Property
Use AR to place the configured sauna in its intended environment and understand how it works within the real space.
+38%
Sales Qualified Leads
+47%
Quote Requests
+29%
Revenue Growth
−56%
Lesser Product Returns
— Cedar & Stone