B2B SALES CONFIGURATOR · VISUAL CPQ
3D Sales Configurator and Visual CPQ for Manufacturers
Give your sales reps, dealers and B2B buyers one 3D sales configurator. It builds
only valid products, prices them with your rules and turns the result into a branded
quote. Ikarus Delta builds, hosts and manages it, connected to your CRM and ERP.
Trusted by manufacturers including Cedar & Stone
Key Takeaways
A sales configurator lets reps, dealers and B2B
buyers configure complex products and only allows combinations you can build.
Every confirmed configuration produces a
branded quote and a production-ready order
sheet.
Visual CPQ adds a 3D view, so the quote
shows exactly what is being sold.
Ikarus Delta builds, hosts and manages it,
connected to your CRM and ERP.
What Is an
B2B Product Configurator?
A B2B product configurator is a sales tool that lets reps,
dealers and business buyers configure a complex product,
checks that every option combination can be built, and
produces an accurate price and quote. Add real-time 3D and it becomes visual CPQ: everyone sees the exact product being quoted.
Ikarus Delta is a US company, based in Bear, Delaware, that builds, hosts and manages 3D sales configurators and visual CPQ for manufacturers across the US and Canada.
Signs You Need a Sales Configurator
Tick the ones that sound like your team
If two or more of these sound familiar, a rule-based sales configurator is worth a closer look.
Each one is a problem the configurator removes, not just speeds up.
CONFIGURE PRICE QUOTE
Visual CPQ Software:
Configure, Price and Quote in 3D
Configure price quote software normally lives in spreadsheets and forms. Visual CPQ
software puts a 3D model at the center, so the buyer, the rep and the factory all look at
the same product.
Configure
Reps and dealers choose sizes, modules, materials and add-ons on a 3D model. Rules hide anything that can't be built.
Price
Quote
Traditional CPQ vs 3D CPQ
Traditional CPQ
3D CPQ (visual CPQ)
What the buyer sees
A list of part numbers
The exact product in 3D, from any angle
Error checking
Rules, often checked by hand
Rules enforced as options are chosen
Quote document
Text and prices
Render, options, prices and terms
Best for
Simple or catalog products
Complex, made-to-order products
For a deeper look at how visual CPQ works, read our visual CPQ guide
Production-ready order sheets
Every confirmed configuration creates an order sheet your factory can
build from: part numbers, dimensions, materials, a 3D render and the full
option list. No re-keying, and no orders for products that can't be made.
Dependencies
Choosing one option requires another.
Exclusions
Options that can't be combined are disabled.
Dimensions
Size limits, clearances and minimums are checked live.
Regional rules
Voltages, codes or certifications by market.
A Rule-Based Product Configurator That Prevents Bad Orders
Every product has rules your best rep knows by heart. We turn them into a rule-based product configurator, so every rep and dealer follows them automatically.
Guided selling on calls and in person. Reps share a link to the configured product and send the quote before the meeting ends.
Dealers
B2B buyers and distributors
A Sales Configurator for Reps, Dealers
& B2B Buyers
Quotes, configurations and contacts flow to your CRM
Works alongside an existing CPQ, passing the configuration to it
Product Configuration Software
That Connects to Your CRM and ERP
The configurator is only as useful as the systems it feeds. Our product configuration software sends each quote to your CRM as an opportunity and each order to your ERP with its bill of materials. See our CRM and ERP integrations.
Orders and bills of materials flow to your ERP
An Enterprise Product Configurator,
Managed for You
Large catalogs, many dealers and several brands or regions need
more control. We build and run an enterprise product configurator
with user roles, approval steps for discounts and separate price
books by market. When your process needs something unusual,
our team handles custom product configurator development. It
runs on the same managed platform as every Ikarus Delta
configurator.
Roles for reps, managers, dealers and admins
Discount approvals and audit history
Hosting, updates and support included
Sales Configurators for Complex
Made-to-Order Products
Saunas
models, heaters, benches and site measurements, quoted by dealers
What Manufacturers See After Launch
Justin Juntunen, CEO, Cedar & Stone
"We've seen more qualified inquiries, faster buying decisions, and a premium digital experience that matches the craftsmanship of our products."
Share your product data and price books
CAD files, option lists, rules, dealer tiers and current quote templates.
We map rules and quote templates
Your sales and production leads review every rule before anything is built.
We build, integrate and test
3D, pricing, quotes, order sheets and CRM/ERP connections, tested with your reps and a pilot dealer.
Launch, train and improve
We train your team and dealers, then use Ikarus Analytics to show which options are quoted and which are won.
From Price Book to Live Sales Configurator
Every project is scoped to your products, rules, price books and systems. You get a project plan with clear milestones after the discovery call.
B2B Sales Configurator FAQs
FAQS
What is a B2B product configurator?
A B2B product configurator is a sales tool that lets reps, dealers and business buyers configure complex products, checks that every combination can be built, and produces an accurate price and quote. Ikarus Delta builds them in 3D and connects them to your CRM and ERP.
What is visual CPQ?
Visual CPQ is configure, price, quote software with a 3D view of the product. Buyers and reps see exactly what is being quoted, rules prevent invalid options, and the quote includes a render of the configured product.
Can a configurator generate quotes automatically?
Yes. Once the product is configured, the configurator applies your price book, dealer tier and discounts and creates a branded quote PDF with the render, line items and terms. It can also send the quote to your CRM.
How does a rule-based product configurator work?
Your product rules are set up as dependencies, exclusions and limits. As each option is chosen, the configurator checks the rules, disables anything that can't be built and explains why, so only valid configurations reach a quote or order.
Can a product configurator integrate with ERP or CRM?
Yes. Quotes and configurations can flow to your CRM, and confirmed orders with their bill of materials can flow to your ERP, so sales and production work from the same data.
Do we need to replace our existing CPQ?
Usually not. The 3D sales configurator can sit in front of your current CPQ or ERP and pass the finished configuration to it, so your team keeps the systems it already uses.
How much does a B2B sales configurator cost?
It depends on the number of products, rules, price books, users and integrations. We share a price range after a short discovery call. See pricing for what affects cost.
Book a short demo and we'll configure one of your products, apply your pricing and show you the quote and order sheet it produces.