Case study
THE CONFIGURATION IN ACTION
A table made to fit the space.
From a compact dining table to a statement piece built for a larger space, customers can configure Kase Custom tables around the way they live, work and gather. Real-time 3D visualization turns dimensions, heights and wood finishes into one clear buying experience.
The Client
Furniture with a past. Made for what comes next.
Since 2014, Kase Custom has been handcrafting reclaimed wood furniture in Arizona for spaces that need something more specific than an off-the-shelf table. Its tables are made to order in the dimensions and finish each project calls for: from everyday dining spaces and kitchens to restaurants, cafés, hotels and other high-traffic environments. Each piece is built from sustainably sourced reclaimed wood, carefully selected for its strength, beauty and natural character.
The result is furniture that doesn't simply fill a space. It is made around it.
2014
Year Kase Custom began crafting reclaimed wood furniture.
105+
Possible size combinations across selected custom tables.
5,000+
Customers served across residential and commercial spaces.
50M+
Potential custom configurations across dimensions, finishes and options.
THE SCALE OF CUSTOMIZATION
Every specification shapes the final table.
Kase Custom turns furniture into a made-to-order process. Customers can define the table around their space, from overall dimensions and height to wood finish and functional details. But with more flexibility comes more decisions and every choice needs to be understood before the final product can be confidently specified.
That level of choice is intentional. The Seating Shoppe describes customization as central to its process, working from the initial specification through design and delivery to create seating around a customer's vision. Its product catalogue spans dining and restaurant chairs, banquet seating, barstools, lounge seating, tables and more.
CUSTOMER SEGMENT
Furniture for spaces that don't fit a standard.
Kase Custom serves customers who need more than an off-the-shelf table — from high-traffic hospitality spaces to carefully designed homes and interiors.
OBSERVED PATTERNS
The questions customers ask before they commit.
CURRENT DIGITAL WORLD
Dimensions become numbers.
Wood finishes become swatches.
The final configuration has to be imagined.
Casters, ledges and power are presented as separate choices.
THE FINISHED PRODUCT
Dimensions can be understood in context.
Wood finish can be judged at full scale.
The complete table can be evaluated at once.
THE IKARUS DELTA SOLUTION
From specifications to a table you can see.
Ikarus Delta transformed Kase Custom’s made-to-order process into an interactive 3D product configurator. Customers can define dimensions, choose table height and wood finish, add functional options, and see their configuration update in real time turning a complex specification into a clear, visual buying experience.
FEATURES
Configure the table. See every decision.
The Ikarus Delta configurator brings these choices into one interactive 3D experience, allowing customers to build and review their custom table configuration before moving forward.
Custom Table
Dimensions
Select the required length and width directly in the configurator and see the proportions change on the 3D table. Customers can evaluate the size visually instead of interpreting dimensions from numbers alone.
Dining, Counter & Bar Heights
Switch between 30" dining, 36" counter and 42" bar height and instantly see how each option changes the table. The configuration stays tied to the actual product throughout the selection.
Wood Finishes & Functional Options
Choose from available wood finishes, casters, ledges and AC/USB power options and see those selections reflected in the 3D product. Every functional and aesthetic choice becomes part of one complete table specification.
THE OUTCOME
Turning product interest into qualified enquiries.
The result was a clearer path from product discovery to qualified enquiry. Instead of asking customers to interpret specifications or imagine the final piece, the experience gave them something tangible to evaluate turning complex product configuration into a confident buying decision.
— Kase Custom