How do you know a custom table is right before it's built?
Case study
The Client
Furniture with a past. Made for what comes next.
Since 2014, Kase Custom has been handcrafting reclaimed wood furniture in Arizona for spaces that need something more specific than an off-the-shelf table. Its tables are made to order in the dimensions and finish each project calls for: from everyday dining spaces and kitchens to restaurants, cafés, hotels and other high-traffic environments. Each piece is built from sustainably sourced reclaimed wood, carefully selected for its strength, beauty and natural character.
The result is furniture that doesn't simply fill a space. It is made around it.
2014
Year Kase Custom began crafting reclaimed wood furniture.
105+
Possible size combinations across selected custom tables.
5,000+
Customers served across residential and commercial spaces.
50M+
Potential custom configurations across dimensions, finishes and options.
THE SCALE OF CUSTOMIZATION
Every specification shapes the final table.
Kase Custom turns furniture into a made-to-order process. Customers can define the table around their space, from overall dimensions and height to wood finish and functional details. But with more flexibility comes more decisions and every choice needs to be understood before the final product can be confidently specified.
That level of choice is intentional. The Seating Shoppe describes customization as central to its process, working from the initial specification through design and delivery to create seating around a customer's vision. Its product catalogue spans dining and restaurant chairs, banquet seating, barstools, lounge seating, tables and more.
Ledges
Wheels
Dimensions
Finish
Functions
CUSTOMER SEGMENT
Furniture for spaces that don't fit a standard.
Kase Custom serves customers who need more than an off-the-shelf table — from high-traffic hospitality spaces to carefully designed homes and interiors.
Restaurants, cafés, bars & hotels
High-use spaces demand furniture that fits the environment, the workflow and the aesthetic. Kase Custom creates made-to-order tables around specific dimensions, reclaimed wood finishes and functional requirements, giving hospitality spaces more control over the final piece.
For restaurants, cafés, bars and hotels, the table, It needs to fit the space, support everyday use without compromising on character.
Architects, interior designers & decorators
For design professionals, furniture is part of a larger visual system. Dimensions, proportions, reclaimed wood character and finish all need to work together with the architecture and interior concept.
Kase Custom gives designers the flexibility to move beyond standard furniture and specify a table around the project turning a functional piece into part of the design language.
Homes, kitchens & dining spaces
Residential spaces often have their own proportions, layouts and ways of being used. Kase Custom allows homeowners to specify furniture around those realities, from the overall dimensions and table height to the finish and functional details.
The result is a table that feels considered from the beginning made to belong to the room rather than simply fit inside it.
Custom Spaces
Not every space follows standard dimensions. Compact rooms, unusual layouts and specific spatial requirements can make ready-made furniture feel like a compromise.
Kase Custom turns those constraints into part of the specification, allowing the table to be sized and configured around the space instead of forcing the space to accommodate the product.
OBSERVED PATTERNS
The questions customers ask before they commit.
When a table is made to order, choosing a product is only the beginning. Customers have to make decisions about dimensions, height, finish and functional options: then picture how every choice will come together in the final piece.
Company Manager
“Will this table actually fit my space?”
Home Owner
“Should I choose dining, counter or bar height?”
THE SPECIFICATION GAP
How do you know you've designed the right table?
Kase Custom tables are made to order around the needs of a space. Customers can choose dimensions, dining / counter / bar height, wood finish and functional options such as locking casters, table ledges and AC/USB power. The challenge was understanding how those specifications would look together on the finished table.
CURRENT DIGITAL WORLD
Dimensions become numbers.
Wood finishes become swatches.
The final configuration has to be imagined.
Casters, ledges and power are presented as separate choices.
THE FINISHED PRODUCT
Dimensions can be understood in context.
Wood finish can be judged at full scale.
The complete table can be evaluated at once.
THE IKARUS DELTA SOLUTION
From specifications to a table you can see.
Ikarus Delta transformed Kase Custom’s made-to-order process into an interactive 3D product configurator. Customers can define dimensions, choose table height and wood finish, add functional options, and see their configuration update in real time turning a complex specification into a clear, visual buying experience.
Every detail can be configured around the space.
One can define the proportions of the table, choose between dining, counter or bar heights, and select details such as casters, ledges and integrated power.
Finish Colors
Locking Caster Wheels
AC/USB Power Grommet
Table Ledge
FEATURES
Configure the table. See every decision.
The Ikarus Delta configurator brings these choices into one interactive 3D experience, allowing customers to build and review their custom table configuration before moving forward.
Custom Table
Dimensions
Select the required length and width directly in the configurator and see the proportions change on the 3D table. Customers can evaluate the size visually instead of interpreting dimensions from numbers alone.
Dining, Counter & Bar Heights
Switch between 30" dining, 36" counter and 42" bar height and instantly see how each option changes the table. The configuration stays tied to the actual product throughout the selection.
Wood Finishes & Functional Options
Choose from available wood finishes, casters, ledges and AC/USB power options and see those selections reflected in the 3D product. Every functional and aesthetic choice becomes part of one complete table specification.
THE OUTCOME
Turning product interest into qualified enquiries.
The result was a clearer path from product discovery to qualified enquiry. Instead of asking customers to interpret specifications or imagine the final piece, the experience gave them something tangible to evaluate turning complex product configuration into a confident buying decision.
20%
30%
40%
50%
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
47% ↑
Increase in Conversion Rates
THE BIGGEST SHIFT?
LESS TIME TURNING OPTIONS INTO ANSWERS.
−42%
Sales Clarification Time
Interactive product visualization reduced the back-and-forth required to explain dimensions, finishes, materials and custom table options.
THE SALES ADVANTAGE?
MORE CONFIDENT QUOTE REQUESTS.
+31%
Quote Progression
Customers could configure and visualize their custom table before reaching out, helping more high-intent enquiries progress toward a qualified quote.
THE BUSINESS IMPACT?
MORE VALUE FROM EVERY CONFIGURATION.
$19M
Configurator-Influenced Revenue
A clearer product configuration experience helped turn more customized product journeys into measurable sales opportunities and revenue.
“Ikarus Delta helped us turn a complex made-to-order process into something customers can actually see, configure and understand before the table is built.”
— Kase Custom
See what Ikarus Delta can do for Your Business
Experience how interactive product configuration can simplify sales, reduce complexity, and improve customer buying experiences. Start with the option that best fits your business.