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Cedar & Stone is a US-based sauna company specializing in premium, design-forward wellness installations. The brand blends traditional craftsmanship with modern engineering to create high-performance outdoor sauna systems. Their offering spans multiple sauna models, including Model 8, Model 5, Model 5+, and Model 3. Each allows customers to configure dimensions, wood finishes, heater types, glazing options, benches and accessories. As product sophistication increased, Cedar & Stone needed a buying experience capable of communicating architectural complexity without overwhelming the customer
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A sauna is not a simple SKU. It’s a structural system.Customers must consider:
Presenting that level of customization through static images and dropdown menus created friction:
Cedar & Stone wanted customers to build their sauna online with clarity and confidence, not guess their way through it.
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Ikarus Delta developed custom 3D configurators for all four sauna models
Instead of creating separate disconnected tools, we engineered a unified configurator framework adaptable to each model’s structural logic.
Cedar & Stone successfully elevated its digital experience to match the premium positioning of its sauna systems.The configurators delivered:
For a product as architectural and investment-driven as a sauna, clarity is conversion.Cedar & Stone now allows customers to design wellness, not just purchase it
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Total Visits
Active Users
Increase in Monthly Active Users
Total variations for one product range
Bump in customer engagement
Increase in conversions
Reduction in customer returns
During our initial conversations with ActiveDesk UK, we gathered detailed information about its products and models. The offerings included four distinct collections of height-adjustable desks with different variations.
Given the wide range of variations, we identified the need to create a single configurator to display the entire product range, allowing customers to try different combinations of finishes and frames. This required a deep understanding of ActiveDesk’s products and high technical proficiency to develop a functional and visually appealing solution.
The client needed the 3D model of the combination to be downloaded from the website. They also wanted all the customization options to be visible in one place and to be downloaded in PDF format as per the customer's preference or requirement.
The impact extended well beyond interface design. With Ikarus Delta, Cedar & Stone converted a high-consideration, specification-heavy purchase into a structured, intuitive digital journey. Buyers now explore configurations with clarity, visualize outcomes with confidence, and submit inquiries that are materially closer to final specification. The result is fewer revision cycles, more qualified conversations, and a measurable reduction in sales friction.Internally, the configurators created operational alignment resulting in standardizing options, reducing ambiguity, and establishing a repeatable framework for future model launches. Externally, they reinforced Cedar & Stone’s premium positioning: architectural products now presented with architectural precision.In a category where trust, investment, and design integrity define the purchase, the outcome is decisive. Cedar & Stone no longer just sells saunas but orchestrates a guided path to ownership, where clarity accelerates conversion and craftsmanship is reflected at every digital touchpoint..