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July 4, 2024
As an entrepreneur, you need a marketing strategy to scale up your business. How do you make that strategy? You can hire a professional marketer, you can hire a digital marketing agency, or you can just wing it.
In any situation, it is tricky.
There are so many platforms to start with, and they all have different algorithms and basis for success. In these times when the world is on social media, you should try your luck, too. Social media has emerged as one of the most efficient and affordable channels, especially for small and upcoming businesses.
So, let’s get started and understand how to grow your business with social media marketing.
Besides being free, social media's potential for furniture branding remains largely untapped. According to Forbes, 4.9 billion people use social media worldwide, and this number is expected to swell to 5.85 billion by 2027. Here are three reasons why you need to build a social media strategy.
Social media offers an opportunity to tell your brand story and engage with the customers. But to build a real connection, you must seem authentic and approachable to your audience. Here are a few tips on how to grow your furniture business using social media.
Determining the right social media platform for your brand involves a lot of trial and error. But you can start by identifying the kind of audience you wish to cater to.
Now that you know the audience you wish to cater to and what platforms you’ll use, it’s time to develop a content strategy.
A social media content calendar is a schedule of what you plan to post, where, and when. It’s a great way to plan your content in advance and stay on track.
You can create your own calendar or use templates offered by websites like Zoho and Hubspot.
Post content that engages your audience. If you’re not able to add value in any way, they will stop taking an interest in what you are offering.
Be regular with posting on social media. You are using the platform to build a relationship with your target audience. Posting once and then ghosting your followers for a long time will leave them uninterested and bored, which is quite the opposite of what you wish to do.
Track the algorithm and schedule your posts based on insights from Social Media Monitoring tools like Hootsuite and Sprout Social. While you may not see instant results, posting regularly will help you build a community of organic followers who are actually interested in what you’re selling.
E-commerce heavily relies on visuals. You may consider hiring an expensive photo studio or buying photography equipment for high-quality promotional images. But it’s not economical for small and new businesses entering the furniture industry.
Consider switching to 3D furniture renders to eliminate the hassle of photography. These highly detailed renders can be seamlessly shared across different platforms. With configurable renders, your customers can view different iterations of the same piece.
For example, Lovesac is a functional furniture brand that sells ‘sectionals’, indoor and outdoor furniture pieces that offer comfort and flexibility. To market what Lovesac calls the ‘world’s most adaptable couch,’ the brand uses a 3D visualizer to demonstrate the many possible configurations of the product.
Using the AR viewer, your customers can superimpose highly detailed virtual models on their physical surroundings. This allows them to gain a virtual feel for what the furniture would look like in their interiors.
For example, Scanliving, a Danish furniture brand that makes beds for teenagers and children, started using AR technology in 2021 to show parents whether a bed would fit their child’s room perfectly. This led to informed consumer decision-making among parents, making the brand a market leader in children’s furniture in Denmark.
An effective social media strategy can be a game changer for your furniture brand. By tracking your metrics and staying up to date with algorithm changes, you can crack the code to reach your desired target audience effectively.
At the same time, embracing dynamic technological advancements in the furniture industry is important to stay ahead of the competition. Incorporating 3D solutions into your marketing strategy is guaranteed to provide substantial returns.
Ikarus Delta’s lightweight renders can be seamlessly integrated across different platforms. Our meticulously crafted 3D models recreate every detail of your furniture, leaving no room for inaccuracies. The AR-viewer and 3D Configurator help you create interactive customer experiences.
Contact us at hello@ikarusdelta.com to learn more about how we can help you leverage the power of 3D technology for your furniture business.