build-customer-trust-in-business-and-product

July 11, 2024

How Do You Build Customer Trust For Your Furniture E-commerce Store? With Practical Examples

As a furniture entrepreneur, you must be eager to grow your online furniture business. You created a website, uploaded your products and their high-resolution product images, and started marketing your brand across all online platforms.

It has generated numerous leads for you, but you’re still struggling to convert those into sales. 

Wondering what may be keeping you down despite your best efforts?

The answer is a lack of customer trust.

When shopping online, customers find it safe to resort to existing, well-known brands with long-standing goodwill. So, how do you penetrate the existing market to create strong relationships, and more importantly, how do you convince customers to trust you? We’ve got a few tricks that will help you do just that.

Review and Improve the Basics of Your Product

Start by taking a good, long look at your product. Is your furniture functional? Is it comfortable? Does it solve your customers’ existing problems?

If the answer to any of these questions is no, it may be time to review your products. Additionally, you need to ensure that your products resolve your customers’ problems to be able to sell in the market.

Here are some things you need to check on to build customer trust in your e-commerce furniture store.

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Production Quality

Focusing on the quality of your product is the most important aspect of furniture building. Quality is more than just a set of abstract standards in the furniture industry. It needs to be instilled at every step of production and distribution.

When your customers look through your furniture catalog, they are looking for a long-term investment in the aesthetics of their homes. Thus, building sturdy, long-lasting furniture is vital to your business's success.

Shipping and Logistics

Unconsolidated delivery, a high delivery failure rate, and overhead delivery costs are all issues related to the logistics and shipping of the furniture. In light of these issues, how do you make customers loyal to you? 

To drive customer loyalty, you can provide white glove delivery services beyond the simple pick-up and drop-off of the delivered items. For example, Crate and Barrel is an American furniture retailer specializing in furniture and home accessories. Its white glove delivery service comprises two in-home Delivery Specialists who place the furniture and remove the packaging, making the process smooth and consumer-friendly.

Site Security

We live in a world where online scams, data thefts, and phishing attacks are extremely common. This has made internet users extremely vigilant about online behavior, especially when making payments.

That’s why you must ensure your e-commerce business website is safe for users. Additionally, secure payment processing and fraud prevention methods should be implemented to convince customers to trust you.

Customer Support

To grow your furniture brand, you must focus on customer experience and satisfaction. In a study by Zendesk, three out of five customers reported that good customer service is vital for them to feel loyal to the brand.

You can build trust through customer support by:

The best furniture stores online always focus on customer service. Kane’s Furniture, for example, provides top-notch customer service with interactive ensemble products, prompt assistance, and in-store coupons. This has enabled them to generate over 1800 monthly leads and a rise of $200 per transaction on-site.

Audit Your Marketing Strategy

If results are still bleak after improving your product and services, it’s time to audit your marketing strategy. Here are some solutions if you’re wondering how to increase customer ratings for furniture brand.

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Optimize Your Website

For starters, make sure your website does not look dubious or fishy. Keep in mind that your website is your virtual storefront. 

For example, Maiden Home’s website is aesthetically pleasing and easy to navigate, translating into a smooth customer experience.

Use True-to-Life Imagery

How often have you discarded the items in your cart simply because you were unsure if they would look the same in real life? Pretty often, right? Well, this might be happening with your shoppers, too.

According to EY’s Future Consumer Index, continued investment in digital innovation is an essential driving force for a successful business. Incorporating 3D configurable renders into your website can enhance user experience and build customer trust.

Take Steelcase, for example. Steelcase manufactures office furniture and accessories. The company uses 360-degree renders and a product configurator, allowing customers to view its furniture from all angles while exploring variations, leading to informed purchase decisions and fewer returns.

Offer Your Customers a Premium Experience

To penetrate the existing furniture market and create a mark for yourself, you must move beyond the ordinary and offer your customers a premium experience.

Opt For an Omnichannel Approach

Market your furniture through multiple platforms. It will break the monotony by maintaining an omnichannel approach to reach a larger customer base.

Ikarus Delta’s photorealistic renders can be used across different platforms, making your marketing campaigns highly stylized and appealing.

Conclusion

Building and sustaining customer trust is an ongoing process throughout a brand's lifetime. Your online presence must be compelling enough for customers to approach your brand, especially as an e-commerce business.

Ikarus Delta’s 3D solutions help convince customers to trust your brand by integrating AR Viewers and true-to-life 3D renders. Our Product Configurator empowers customers to visualize the different variations in furniture, letting them choose what they want.

Add charm to your brand’s online persona with Ikarus Delta. Reach out to us at [email protected] to learn more.

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